Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. Learn more at ShopSmall.com/About. Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive.
Small Business Saturday® is the cornerstone of American Express Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.
As a consumer, you're a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you're showing your support for the small businesses in your neighborhood in the community you call home. You can support small business in lots of ways. You can go shopping or dining at a local small business, invite friends to shop with you, or share on your social networks where you #ShopSmall.