Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. Learn more at ShopSmall.com/About. Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive.
Small Business Saturday® is the cornerstone of American Express Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.
As a consumer, you're a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you're showing your support for the small businesses in your neighborhood in the community you call home. You can support small business in lots of ways. You can go shopping or dining at a local small business, invite friends to shop with you, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the Shop Small Map at ShopSmallNow.com.
If you are a business owner, Sign up to stay connected and get year-round Shop Small resources, and check back later in the year to find out more about how to prepare for Small Business Saturday. In addition, OPEN Forum® is an online resource that provides insights and tips to help grow your business through articles, videos, member-exclusive content and connections to other business owners.
If you are a qualifying American Express® Card accepting small merchant, you can unlock additional value. Learn more here.